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You feel like everything is going great! You have gone on a couple of dates, things have gotten pretty serious, and before you know it, you are boyfriend and girlfriend. The day after you make it “Facebook official” you get the news from your best friend, “Yo (hey) man (girl), I saw Kelsey (Brad) hooking up with another dude (girl) at that party last night…” (If you’re a guy read the italicized sentence. If you’re a girl, substitute the underlined words for the bolded words). Cheating. Hopefully it is something we do not have to ever go through but if you have experienced this in the past, all of our hearts go out to you. They are the love of your life before you learn of this disgusting act and then they hold a special place in your heart, a place for pure evil. The only other things located in this region are midterm exams AFTER spring break and stepping on Legos with bare feet. The purpose of this advertisement from Reebok almost tries to glorify the act of cheating and tells guys to . Clearly their audience is guys at the gym because it says, “cheat on your girlfriend…” because otherwise they would try to keep it gender neutral and say, “cheat on your significant other…” Obviously that is not the solution to this horrible advertisement but I am just saying if you are going to put out an advertisement, why not make it reach to both genders and not just one. The genre of this advertisement is gym rats; people (men specifically) who are constantly in the gym and who will see this every day. The same goes for the audience and context. The audience is men who go to the gym often and the context is fitness and recreational areas.
The only solution that I can think of is to just take it down. It is not necessary and it condones horrible behavior. If they really, really, really wanted to keep the advertisement up, then maybe, like what I said before, change the wording so that it reaches out to everybody and not just men in relationships. Maybe they can try reaching out to other people such as lonely college students, change the wording of the advertisement to something less bad, and go on with their merry day. I can see, “cheat on your math test, not on your workout” as being both comical and, in all seriousness, more important because what is going to matter more when you are sixty years old, that one math test you took your freshman year or the time you spent in the gym working out instead of studying*. *I do not condone cheating in an academic environment or any environment for that matter. |
Author: Liam Hye"'I'm kind of a big deal' -Ron Burgundy" -Liam Hye Archives
April 2016
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